Every Organic Problem Has a Sprint for It.
Clear scope. Transparent pricing. Real deliverables that move leads and revenue. Whether you need a technical crawl cleanup or a full content overhaul — we have a sprint for that.
Get started with a sprint that fits your biggest challenge today.
Sprint Name: Update Recovery Sprint
Typical Duration: 8–12 weeks
Starts From: ($1500)
Clear diagnosis of your traffic drop: which algorithm updates hit, impacted site areas, and damaging content patterns.
Stabilization and early recovery signs: impressions leveling off, priority keywords bouncing back, and key pages regaining traction.
Forward-looking recovery plan detailing what content and technical fixes to keep, update, remove, or build to reduce future risk.
Comprehensive Update Impact Report (Google Sheet + PDF): Segment-wise traffic and ranking analysis (brand vs. non-brand, blog vs. product, geo/device).
Recovery Roadmap (Interactive Spreadsheet): Prioritized page-level fixes (refresh, merge, redirect, restructure, deindex) plus technical recommendations.
Implementation Support: Critical internal linking fixes, key content refreshes, and urgent technical cleanup applied live.
+ Weekly progress updates, stakeholder workshops, dynamic risk assessment, and post-sprint performance tracking.
Sprint Name: Migration & Relaunch Safety Net
Typical Duration: 4–6 weeks
Starts From: $999
Preserve or grow current organic traffic and revenue-driving keywords post-migration.
Clean, crawlable information architecture with clear “old → new” redirects Google understands.
Shorter volatility window after launch with faster recovery from any traffic dips.
Pre-migration SEO Blueprint (Google Sheet): Complete URL mapping, 301 redirect plan, priority templates, IA recommendations.
Staging QA Report (PDF + Screencast): Technical + content validation on core templates, key pages, hreflang/canonicals.
Post-migration Monitoring Pack (Dashboard + Report): GSC/log analysis, redirect validation spreadsheet, 30–60 day KPI tracker.
+ Weekly check-ins, live fixes during volatility window, handover docs, and priority support for 60 days post-launch.
Sprint Name: Topical Authority & Content Engine Reboot
Typical Duration: 6–8 weeks
Starts From: $999
Clear topical map for your category with 3–6 priority clusters that actually drive pipeline.
Existing content cleaned up, consolidated, or retired so Google sees focused authority, not scatter.
Early lift in impressions and average position across target clusters from better structure and intent alignment.
Topical Authority Map (Google Sheet + Miro Board): Clusters, pillars, support pages, and intent mapping for each.
Content Audit Spreadsheet: Keep/refresh/merge/kill decisions with on-page fixes for top 50 URLs.
Content Execution Plan (Google Doc): Internal linking strategy + 8–12 week publishing calendar with briefs for first batch.
+ Content brief templates, competitor cluster analysis, keyword research pack, and publishing workflow setup.
Sprint Name: Content Architecture Restructuring
Typical Duration: 6–8 weeks
Starts From: $399
Full cannibalization map across your entire content library — every conflicting URL identified and actioned
Google no longer confused about which page to rank — one clear winner per keyword cluster
Crawl budget reclaimed from thin, duplicate, and low-value pages dragging your site quality down
Full Cannibalization Audit (Google Sheet): every conflicting URL pair, severity score, and recommended action
Content Decision Matrix: keep, refresh, merge, redirect, or deindex — with rationale for every URL
Restructured Internal Linking Map: equity flowing to the right pages, in the right hierarchy
Index Health Report: thin pages, duplicate content, and parameter URLs identified with fix priority
Implementation support for critical redirects and canonical fixes applied live
AI-Content Cleanup & Pruning Sprint
Typical Duration: 8–12 weeks
Starts From: $799
Low-quality, thin, and AI-generated content identified and removed from your index before it triggers a quality penalty
Overall site quality score improved — Google rewarded brands that cleaned house after the Helpful Content updates
Crawl budget reclaimed and redirected toward pages that actually drive pipeline
Full Content Quality Audit (Google Sheet): every indexed page scored on quality, traffic, and pipeline contribution
Pruning Decision Report: prune, consolidate, redirect, or improve — with clear rationale for each URL
Consolidation Plan: pages that should be merged identified with recommended canonical or redirect structure
Robots.txt and sitemap recommendations, implementation support for critical deindexing actions
Topical Authority Gap-Closing Sprint
Typical Duration: 4–6 weeks
Starts From: $499
Full picture of every topic your competitors own that you don’t — ranked by pipeline potential
A prioritized gap-closing content plan that targets the highest-value opportunities first
Early impression gains on newly targeted clusters as content is published and indexed
Competitor Topical Coverage Map (Google Sheet + Miro Board): side-by-side view of every topic cluster you and your competitors do or don’t cover
Gap Priority Scorecard: gaps ranked by search demand, pipeline fit, and difficulty
Content Brief Pack: fully written briefs for the top 5–8 gap-closing pieces ready to assign to writers
Keyword research pack, SERP analysis for each gap, and content calendar for first 8 weeks
Speed, UX & Core Web Vitals Sprint
Typical Duration: 4–6 weeks
Starts From: $999
Core Web Vitals passing across your key page templates — LCP, CLS, and INP brought within Google’s thresholds
Slow pages and UX friction points identified and prioritized by ranking and conversion impact
A technical fix plan your dev team can action immediately — not a report they have to interpret
Core Web Vitals Audit (PDF + Google Sheet): page-template level scores, failure points, and fix priority
Developer Fix Brief: specific, actionable instructions for each technical fix — no ambiguity
UX Friction Report: pages with high bounce or low engagement flagged with improvement recommendations
Pre and post fix benchmark tracking, implementation support for critical fixes applied live
Content Refresh & Internal Linking Sprint
Typical Duration: 4 weeks
Starts From: $499
Your highest-potential existing pages refreshed and repositioned for ranking gains without publishing a single new piece
Internal linking rebuilt so ranking equity flows to the pages that matter most — not scattered randomly
Quick wins in average position and CTR from better structured, better linked priority pages
Content Refresh Priority List (Google Sheet): top pages ranked by refresh potential and expected ranking impact
Refresh Briefs: detailed on-page improvement notes for each priority page — structure, intent, entities, depth
Internal Linking Audit + Rebuild Map: current linking gaps, recommended new links, anchor text guidance
GSC before/after tracking setup, 30-day post-refresh performance report
AEO / Distribution / Reddit / G2 etc stuff
Typical Duration: 8–12 weeks
Starts From: $999
Clear map of every place your ICP researches, compares, and makes decisions — Reddit, G2, Capterra, AI engines, communities
Active presence and citations built across the platforms that actually influence your buyer’s decision
Pipeline impact from being in the right conversations — not just ranking on the right keywords
ICP Research Channel Map (Google Sheet + Miro Board): every platform your ICP uses at each stage of the buying journey
Distribution Execution Plan: prioritized list of communities, review sites, and AI platforms to target — with approach for each
Citation & Presence Build: G2, Reddit, Capterra, and AI citation placements executed or briefed for execution
Monthly distribution calendar, community engagement playbook, review generation workflow
Start SEO from Scratch – SEO Scale up Sprint
Typical Duration: 4–6 weeks
Starts From: $499
A keyword and content strategy anchored entirely to your ICP and pipeline — not generic traffic targets
Site architecture designed for topical authority and scalability from day one — not retrofitted later
First 90 days of content and technical priorities fully mapped, briefed, and ready to execute
Keyword & ICP Research Pack (Google Sheet): full keyword universe mapped to ICP pain points, buying stages, and pipeline value
Site Architecture Blueprint (Miro Board): URL structure, silo design, and internal linking framework
90-Day Execution Roadmap (Google Sheet): prioritized content and technical actions with expected outcomes for each
Content brief templates for first batch, GSC and analytics setup, baseline performance benchmarking
Have a complex situation that doesn’t fit a standard sprint?
Multiple markets, large content libraries, post-acquisition SEO consolidation, or aggressive growth targets?
We scope custom engagements for brands that need something built specifically for their situation.
Not Sure Which Sprint You Need?
Tell us your biggest organic challenge. We’ll diagnose where you’re leaking and recommend the exact sprint — or combination of sprints — that fixes it fastest.
No decks. No pitches. Just a clear diagnosis in 25 minutes.
Or start with a free AEO audit — we’ll show you where you stand in AI search before anything else.
